How Much Should You Pay for a Professional Writer?
Freelance writer

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Professional writer SEO

The cost of hiring a professional writer with SEO experience varies dramatically based on the skillset, experience, and qualifications. Many businesses wonder how much of their budget should be spent on these services. The answer to this question is not simple. Choosing the best writing services for your business involves a range of factors unique to your expectations and organizational goals.

Professional writers vary vastly in the cost of their services, ranging anywhere from $.06 to over $2 a word. To fully understand this dramatic difference in cost, picture this: A 1000 word blog article could cost anywhere from $60 to over $2000.

The following informational guide explores the art of content creation and professional content development services. We examine the important factors to consider when hiring a writer and explore the different options available.

increase website traffic

Importance of High-Quality Content

Written content is a central component but an often overlooked element of every successful marketing campaign. The content on your website, social media accounts, and blog are critically important for increasing digital and in-person traffic and generating sales.

Benefits of High-Quality Content Include:

  • Improved Customer Engagement
  • More Website Traffic
  • Public Relations
  • More Conversions
  • Increased Revenue
  • Brand Relevance
  • Improved Brand Image

The majority of organizations do not have the time, skills, or human resources to successfully execute digital content creation in-house. Outsourcing for professionals to meet your content writing needs is the more affordable and practical option.

SEO Search engine optimization

Search Engine Optimization

Search Engine Optimization, also known simply as SEO, is a critical skillset of any potential writer. Ensure that prospective writers are seasoned in SEO and understand what elements make a piece of written content rank highly on Google.

This involves the implementation of appropriate topics, keywords, meta descriptions, headings, formatting, and more. These skills are crucial elements of every successful digital marketing campaign.

Avoid Hiring Poor Quality of Writers

Sites like Upwork allow businesses to hire writers for as little as .02 a word. Unfortunately, the quality of writers you find on these sites is not always worth the investment. The financial loss seems minimal, but many hours can be wasted scrolling through potential writers.

Many of these writers live in parts of the world where these low rates are adequate means of income. This means that the writers you find on these sites are likely to not speak English as their first language and who can blame them?

American writers are not willing to work for such minimal rates because of the amount of work required to perform these services. Many people do not realize the amount of work, skills, and knowledge that is required to develop high-quality written content. Writing is a full-time job that entails hours of work researching, writing, editing, and search engines optimization.

Factors to Consider When Budgeting for Writing Services

It is important to consider several factors when budgeting for your written content needs. As with many professional services, you often get what you pay for.

Factors for Hiring a Content Writer Include:

  • Experience
  • Skills
  • Cost
  • Quality of Work

You should also factor in the value of additional services, including topic and keyword creation, editing, and distribution of content.

Freelance writer

Option 1: Freelance Professional Writer

Freelancers are an option but require business owners to weed through potential writers, many of which are not skilled, dedicated, or adequate writers.

You can occasionally find decent freelance writers who are early in their careers and working to build a portfolio. These writers will still require direction, including topics, headings, and keyword assignments. You will also need to follow these writers closely and offer feedback for improvement as they develop their skills.

Generally, these writers charge anywhere from .10 to $1 a word. You can expect this work to require editing and to find your own means of distribution.

professional writer

Consider the Following when Hiring a Professional Writer:

Do you have the resources and/or abilities to edit inhouse?

Do you have means of distributing content?

Are you skilled in readability and SEO practices?

If the answer is no to any of these questions you may want to save yourself time and money by investing in a higher quality writer.

Option 2: Full-Service Agencies

There are big-name marketing agencies that can handle all aspects of your organization’s digital presence. These agencies provide their clients with all-inclusive services that have the potential to improve brand image and increase revenue.

Digital Marketing Agencies Provide:

  • Search Engine Optimization (SEO)
  • Written Content
  • Website Design
  • Pay-Per-Click
  • Public Relations
  • Additional Services

Although these services are highly effective, they are also expensive, and more than most businesses need.

Option 3: Mid-Range SEO Professional Writer

The most affordable option is to hire a mid-range seasoned writer who specializes in search engine optimization. These professionals generally charge no less than $1 per word but deliver ready-to-publish content.

Many also have the skills and knowledge to implement keywords, use appropriate formatting, and back their work with a money-back guarantee. Click here to read more about how to choose the best writer for your next web project.

Save Time and Money with a Quality Professional Writer

Content writing is an overlooked profession that requires extensive experience and skills to engage audiences and rank highly on search engines. All of the content on your website, social media pages, and blog should be engaging, informative, and reflect positively on your brand.

Save yourself time and money by investing in a professional writer who is committed to developing high-quality work.

Cannabis Content Writer

About Cannabis Web Content

Cannabis Web Content provides businesses in the cannabis industry with affordable website content packages and monthly subscription plans to meet all of their professional writing needs. Clients include businesses in the cannabis industry that provide services and/or sell marijuana products to other organizations or consumers.

Services Include:

  • SEO
  • Content Creation
  • Topic and Keyword Generation
  • Blogs
  • Press Release
  • Website Content
  • More…

Cannabis Web Content has been creating professional website content for over a decade across all sectors of the cannabis industry, including software, technology, legal, medical, retail dispensaries, cultivation, insurance agencies, and other professionals. 

Schedule a free consultation with Cannabis Web Content to learn about SEO-optimized content can help your business grow. All-inclusive packages are also available to completely revamp your marketing campaign.

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