How To Create Search Engine Optimized (SEO) Blog Content
SEO blog content


The following informational guide will cover everything that you need to know to create engaging SEO blog content. In this article, we will focus on SEO for articles on and off-site.

Developing search engine optimized (SEO) blog content is a simple and highly effective tactic for increasing website traffic for businesses in the B2B sector. Blog content is a tactic that is utilized in the development of an effective content marketing campaign. SEO content is a core component of every successful digital marketing strategy.

The following informational guide will cover everything that you need to know to create engaging SEO blog content. In this article, we will focus on SEO for articles on and off-site.

Why Is SEO Important for B2B?

Establishing and maintaining this presence can be difficult for the majority of businesses that sell products or services to other businesses (B2B). SEO content is important for all organizations but critical for businesses in the B2B market.

The B2B market is competitive. There are numerous competitors that market similar software programs (SaaS), including payment processing companies, human capital management, and various other vital business tools.

So, how do make your business stand out?


The Answer: Search Engine Optimization

The following guide will walk you through the process for developing content that ranks highly on Google Search Engines, improving brand relevance, and increasing website traffic.

What Is SEO?

A strong online presence is crucial for brand relevance in our modern digital landscape. SEO is a strategy that website developers and content creators use to help businesses rank higher on Google Search Engine results pages (SERPS).

Benefits of SEO Content Include:

  • Increase Website Traffic
  • Improve Brand Image
  • Brand Relevance
  • Higher Conversion Rates
  • Consumer Engagement
  • Reach Broader Audiences

Creating SEO content requires specialized writing, formatting, and editing skills. There are several methods and specialized tactics that professional SEO writers utilize to develop this content.

Step 1: Choose Relevant Blog Topics

The first step in creating SEO blog content is to choose topics that are relevant to your audiences. These are topics that prospective clients are likely to search for on Google.

Choose topics that can be redirected back to your organization’s unique products and/or services.

Example #1: Personal Injury Lawyer

A personal injury lawyer serves regular people. This is known as business to consumer market (B2C). Their website blog would need to contain articles that people who need legal assistance would search for on Google.

Blog Topics Could Include:

“How to Choose the Best Personal Injury Attorney”

“What to Do After A Car Accident”

“Motor Vehicle Defects”

Example: Software Company (B2B)

A software company that targets business owners would need to implement a strong SEO strategy to outshine competitors. Blog articles would need to be directly related to common business issues that their service could solve.

Blog Topics Could Include

“How to Choose the Right X Software”

“Business Management Strategies”

“How to Streamline Business Processes”

Blog Audience

Meaningful Content

Audiences want to read material that is both interesting and of value. Blog articles should provide readers with information that is useful and worth the time spent reading.

Take time developing topics that appeal to not only your audience overall but an individual’s unique interest. How do you determine this? There are several ways to provide your clients with this personalized blog content method.

Contact Forms

The subscription forms on your website can be customized to include more than just a user’s name and email address. Ask for personal information, including the client’s favorite topics, interests, social media habits, etc.

Separate Clients

Use the information gathered on forms to divide your clients by their interests in your email account. There are email marketing plug-ins and software available to help you reach your goals. There are also provide email marketing services available to help with this task.

This article reveals the best email marketing services that are currently available to help you establish an effective email marketing campaign.

 Send Updates

Send updates to subscribers when new content is posted. Share your content via email, and social media, Be sure to include a like and share button to expand your reach.

SEO strategy
Wordcloud With Words Seo And Internet Terms Over White Background

Fundamentals of Quality SEO

There are several elements that you must consider when creating an article that is engaging to consumers and search engine friendly.

1.) Headline/Title

Titles should be from 6 to 10 words long and contain powerful, common, and uncommon words. Many professional writers take as much time to craft effective titles as with content development.

Best SEO Titles Include:

  • How-To Articles
  • Top # Lists
  • Everything You Need to Know

As previously mentioned, blog topics should provide audiences with valuable information.

2.) Keywords

Keywords are a core element in SEO. Consider what terms your audience may search on Google to find your content and/or website. There are software programs available that utilize advanced research to reveal the best short and long-tail keywords for your blogs.

Focus keywords should be listed in the title, headings, subheadings, the first paragraph, and throughout the content. However, it is important not to overuse keywords. This can backfire and deem your website not reputable.

3.) Formatting

There are several important formatting specifics that blog writers should follow. This will create the best reader experience and help Googlebot decipher your website easily.

4.) Short Paragraphs

Divide your text into short, easy-to-read paragraphs, not longer than 4 sentences. Long paragraphs can seem overwhelming and increase your bounce rate.

5.) Bullet Lists

Bulleted lists are a great way to keep your page looking clean and provide viewers with direct information. Bookend the bulleted list for a nicely formatted look. This simply means that content should go before and after each bullet list.


A sentence will go before the bullets to share what the list is about:

  • Bullet 1
  • Bullet 2
  • Bullet 3

At least one sentence should follow the list to ‘bookend’ it. This just creates a cleaner, more formatted page.

Five red stars and a hand on a blue background. Evaluation of the quality of services and goods

6.) Images

Use high-quality images throughout your articles. Do not use stock images found in common search engines. This is lazy, generic, and will be noticed by consumers. Subscribe to an image provider, such as Canva, or take your own pictures.

Images can also be used to break up the text of your article. Making it easier to read and more pleasant for the user experience. Do not use more than 6 images throughout.

Images will also need to be optimized by using keywords in the alt image text.

7.) Call -to-Action

What is the purpose of your blog article? To increase web presence? Drive audiences to buy your products or services? Direct viewers to your social media account or YouTube channel?

Your blog article has a purpose and to make it a reality you must make it easy for readers to perform these tasks. Placing call-to-actions in the right locations is a crucial part of reducing your bounce rates and increasing your conversion rates.

We live in a world of instant gratification. If users cannot access your products/services, they will go to another website. Place the appropriate links throughout your content so that users can easily invest in your brand. This includes subscribe buttons, links to your other sites, buy now buttons, etc.

Link building

8.) Internal and External Links

Both internal and external links are an important part of your SEO strategy. The quality of the links you incorporate is important. Use links to reputable websites for your statistics. Use several internal links to direct consumers to another page within your website.

9.) Backlinks

Backlinks are when you are cited via a link from authorities in your industry. The is also an important part of digital success. Network with other businesses in your industry using social media platforms to increase the likelihood of gaining backlinks.

10.) Share

Creating search-engine-optimized blog articles is no small feat. Be sure to share your work with subscribers and on social media. You can increase resharing by adding a like/share button to your emails and posts.

Check out How to Use Social Media to Promote Your Small Business for more information on how to fully utilize your social media account.

Other Important Elements of SEO

SEO blog content is only one element of developing an effective content marketing strategy. Core websites must also be optimized, including each page, meta descriptions, content, layouts, etc.

Social media marketing is also directly related to content marketing. Twitter and Facebook are both indexed by Google Search. Posts should be optimized to appear on SERPS.

Web designer working

Hire a Professional SEO Writer

SEO involves an extensive range of knowledge, skills, and resources that are not practical for the majority of business owners to perform in-house. Hiring an outside SEO content professional is more affordable than hiring a full-time salaried employee.

These professionals specialize in developing complete SEO strategies for your website, blog, and social media campaigns. Save time and hire a professional writer to handle the content on your website.

Click here to read more about how much you should pay for professional writing services.

Contact Casandra May Today

Casandra May of Cannabis Web Content specializes in B2B content marketing and search engine optimization. Cannabis Web Content provides clients with engaging, unique, and effective content creation services to increase website traffic, conversions, and revenue.

One-on-one SEO strategy meetings are included free with every blog content package. Custom packages are available to meet any budget.

Cannabis Web Content is now accepting new clients and is eager to help you reach your website goals. Contact Casandra May for more information about SEO strategy, webpage copywriting, blog content, press release development, and more.

You can reach Casandra at 502-735-5447 or email