Marijuana dispensary owners often experience a struggle to remain competitive in the modern digital world. Large cannabis businesses overshadow many small and medium-sized businesses, resulting in difficulties generating leads and web traffic.
So how do dispensary owners and other small cannabis businesses generate website traffic?
Cannabis businesses can increase their website traffic by making improvements to their core website. Organizations should focus on their website design, search engine optimization, social media, other important elements.
There are affordable professional services available for marijuana dispensary owners.
Digital marketing agencies guarantee results-driven internet campaigns. These services are effective but are also expensive. This is not a practical option for many small and medium-sized businesses.
Begin Setting Goals Today
The following informational guide was developed to help small and medium-sized businesses set goals to improve their brand image generate more website traffic.
Search Engine Optimization
Search engine optimization also referred to simply as SEO, refers to the utilization of keywords, formatting, and other tricks to increase the relevance of their website. SEO is not difficult to learn but does require education and practice. Optimization involves breaking up website content into smaller paragraphs, bullet points, lists, etc.
SEO practices provide Googlebot the ability to easily scan your website. Well-written and formatted content also provides audiences with an improved user experience.
Casandra May is a professional cannabis writer who is knowledgeable, experienced, and has an established reputation in the cannabis industry.
2. Use Social Media To Promote Your Brand
Social media presence is at the center of every successful digital marketing campaign. Dispensaries should network with other professionals in the cannabis industry on Facebook, Twitter, and Instagram to continuously improve their brand image. This is the most cost-efficient and effective way to increase web traffic.
Business can then further increase their efforts by sharing press releases, articles, sales, promotions, etc. Be sure to check with local, federal, and organization-specific laws regarding the promotion of cannabis products or services. It is critical to stay within legal allowances.
Consumers suffer from a range of disabilities that increase the likelihood that they may struggle to navigate websites. These disabilities could include visual, auditory, cognitive, and/or dexterity issues.
It is important to show consumers that your marijuana dispensary cares about their audiences. You can accomplish this through the development of a fully accessible website. WordPress is the most commonly utilized and effective website platform. This platform also you to use advanced widgets and tools to achieve effective results.
Text Reader Feature
The text reader feature is the most inclusive and beneficial tool available. This allows users with a wide range of disabilities to easily navigate website content. Users can control the speed, voice pitch, and selection of the text that is chosen. This can help those with cognitive disabilities, attention deficit disorder, and visual impairments easily navigate your website.
Additional Accessibility Tools
There are numerous tools to assist and protect disabled users, including:
- Blink Blocking
- Image Description
- Voice Commands
- Font Size and Color
There are other tools that can be found in your web settings. There are companies that can provide an evaluation of your website’s accessibility. Userway is one well-known agency that provides ADA compliance services.
4. Network with Other Cannabis Businesses
Another tip for successful digital marketing is to form business relationships with other companies involved in the cannabis industry. This can be achieved through social media, comments, email, etc. Making quality work connections has the potential to benefit both parties through backlinking, social media posts, and more.
It is important to note that the quality of your links is more important than quantity. Having your company mentioned by a successful company or reputable author in the industry can result in significant improvements for a company’s brand image and online presence.
Regular assessment of your website content is important to ensure it aligns with your brand image.
Evergreen content is an effective type of content that has the potential to increase website traffic. The term evergreen refers to content that will remain relevant over extended durations of time. This means that the content does not contain statistics or other things that are likely to change quickly.
You should regularly evaluate your current content and add new content so that your business remains relevant.
This content should be in the form of press releases, blogs, articles, etc. Professional writers can help businesses create topics and articles that are relevant to their industry and effectively drive traffic.
6. Hire Cannabis Professionals
There are several professionals who provide services to help small businesses with their digital marketing campaigns. These include full-service agencies, website designers, and SEO content writers.
Digital Marketing Agencies
Digital marketing agencies are successful because they offer their clients a full range of services that improve their online efforts. A typical service list may include:
- Social Media Management
- Website Design
- Pay-Per-Click Management
- Ecommerce Development
- Public Relations
These services do provide increased search rankings but can be expensive.
Creating an engaging, effective, and accessible website is not an easy feat. This is not a project that should be completed in haste or underfunded. Many businesses choose to hire a professional website designer for the best results.
You must remember that a website is an investment, not an expenditure. To create a website in-house, you would need to invest in the appropriate tools, widgets, and applications. These include platforms, themes, widgets, plug-ins, etc.
SEO Cannabis Content Writers
This is the most affordable, practical, and effective option for the majority of small and medium-sized businesses. Hiring an experienced content writer has the potential to increase your website traffic through the incorporation of SEO practices.
This content can come in the form of blogs, articles, press releases, etc. These pieces have the potential to increase google rankings.
Casandra May Develops Cannabis Content for Dispensary Owners
Casandra May has assisted hundreds of small and medium-sized businesses to experience growth through quality content, fast turnarounds, and exceptional client relationships.
She also provides unlimited revisions to ensure that clients are satisfied with their services. Custom packages are available to fit any budget, website, and content needs.
Contact Casandra today for more information at Casandramay@cannabiswebcontent.com or by calling or texting 502-735-5447.